Art Deco and Streamline Modern, is an influential visual arts design style which first appeared in France in the 1920s, flourishing internationally in the 1920's, 1930s and 1940s It is an eclectic style that combines traditional craft motifs with Machine Age imagery and materials. The style is often characterized by rich colors, bold geometric shapes, and lavish ornamentation.
Deco emerged from the Interwar period when rapid industrialization was transforming culture. One of its major attributes is an embrace of technology. This distinguishes Deco from the organic motifs favored by its predecessor Art Nouveau.
Art Deco as "an assertively modern style [that] ran to symmetry rather than asymmetry, and to the rectilinear rather than the curvilinear; it responded to the demands of the machine and of new exotic materials.
During its heyday, Art Deco represented luxury, glamour, exuberance, and faith in social and technological progress.
A style related to Art Deco is Streamline Moderne (or Streamline) which emerged during the mid-1930s. Streamline was influenced by modern aerodynamic principles developed for aviation and ballistics to reduce air friction at high velocities. Designers applied these principles to cars, trains, ships, and even objects not intended to move such as refrigerators, gas pumps, and buildings.
One of the first production vehicles in this style was the Chrysler Airflow of 1933. The beauty and functionality of its design set a precedent.
Streamlining quickly influenced automotive design and evolved the rectangular into sleek vehicles with aerodynamic lines, symmetry, and V-shapes. These designs continued to be popular after World War II.
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